If you've got a website, then perhaps you're already using videos to good effect as part of your SEO or Online Marketing campaign, and area beginning to reap the benefits of more traffic, and more conversions. If you're yet to be convinced, then here's what you need to know.

1. You can use videos on your website to show the personality of your company. Perhaps your industry isn't known for it's personality or creativity, so why not show your visitors, and your potential customers more about your company?

2. If you already use podcasts, then you'll understand why connecting with your audience is so important, and how you can use it to your advantage. With videos, your audience can see you, and the products you're talking about.

3. Why not carry out video reviews of your products or the products you sell? Help your audience decide which products are best for them, how to choose, and why they need your products.

4. Perhaps you could record some "How To" guides to show your customers how to get the best out of your products, or how else they can use them, in order to get more use out of them?

5. What about giving your customers a virtual tour of your premises, or your homes or vehicles for sale? If a picture says a thousand words, how many words does a video say?

6. Videos let your customers see your products in action, and how they can be used. Perhaps you or your customers haven't thought of some of the more ingenious ways of using your products.

7. Why not carry out interviews with people in your company, or from leaders in your industry? Let your customers find out more about your company and your industry.

8. Why not film the industry events that you attend, to give your website visitors and customers an idea of what the event was like, and the trends and new products to expect. Why not see if you can speak to important people in your industry?

9. Viral marketing can be carried out to great effect with a good video. Why not think of something amusing and submit it to the many video websites, and see if you'll attract more visitors to your site.

10. You might be surprised to learn that YouTube is the second most popular search engine. Why not submit your website videos to the most popular video websites, and see if you can generate more sales as people discover your website from these video sites?

Now you know more about the benefits of videos, perhaps now is the time you filmed some videos for your website.